Product Development:

AutoExe products are ultimately developed for “street use,” which means standard everyday driving. In many cases, car tuning or customizing is often thought of as something for street racing circuits. AutoExe is dedicated to genuine public street use, and to steer clear of designs supporting pointless & harmful obsessions . In contrast to the majority of car tuners who specialize in one part using their own personal expertise as a base, they aim to provide total tuning for the entire car. This is because AE realizes that combining parts from different makers to achieve an overall balance takes an extreme amount of experience or enough money to allow success through trial and error. Thus, effective product development can’t exist without a thorough knowledge of stock car strong and weak points. As such, it is not possible to design custom parts for a variety of makes. This is why, putting AutoExe staff members’ background to work, they decided to go with making specialized parts for Mazda cars. It is not a boast to say that their staff is comprised mostly of Mazdaspeed alumni. When it comes to actual development and production, because they use manufacturers that specialize in their individual fields, each manufacturer is able to fill their specifications with highly reliable technology at a low cost even for small orders.

AutoExe Style Tuning Direction:

AutoExe's tuning shaves off the excessive margin that is the fate of stock cars and redirects that excess power to evolving sports car qualities. The assumed tuning range is confined to “the evolution of standard functions.” Instead of numerical value performance important to competition vehicles such as peek power, threshold performance, maximum speed, and lap time, they feel that street driving use upgrades that facilitate the absolute best driving experience such as a smooth acceleration feel with no stress, brakes that give the feel of total control underneath your feet, and suspension that prizes tire grip over clunky roll rigidity, for example, embody the concept of “Fun to Tune.” They support tuning for all Mazda with the concept of “car style conception” instead of “parts conception.” They provide “Mazda personalization projects” for Mazda owners.

Other Points of Note:

Portions of the pictures listed here may differ from the actual product. Also the color for images displayed on a computer monitor can appear different from the actual color. The numerical values and data listed in this section are based on measurements taken at AutoExe, and may differ depending on the measuring conditions. Also, function enhancement may be difficult to notice for some users due to individual sensitivity level differences.